VUE: Institute of Contemporary Art Boston Audience Pilot Study

Institute of Contemporary Art Boston Audience Pilot Study

Spring 1984

Principal Researcher: Abigail Housen
Senior Research Associate: Karin DeSantis

Treatment: NA

Assessment tools: Aesthetic Development Interviews (ADIs), demographic questionnaires, attitudinal questionnaires

Subjects: 36 randomly selected adult gallery visitors Total Subjects: 36

Findings:

A combination of three types of measurement tools allowed a sharper picture of audience. The ICA attracts an audience highly focused at particular stages. The majority of viewers at these stages would not use more structured and traditional educational offerings, preferring individual exploration.